This 2-day course has been updated based on over a decade's work with global brands and government agencies. We've also used feedback from thousands of students who've completed our training.
You'll learn to design content for multi-step user journeys across different touchpoints. And learn from experienced practitioners and earn a professional certificate. The course is taught online and streamed live from Australia.
Our curriculum now integrates advanced GenAI. You'll learn how to use GenAI tools for research analysis, journey mapping and testing.
This course is for professionals with 12 to 18 months of content design experience. You might be a:
Your trainers are experienced content designers working on live projects. They bring advanced insights and current industry experience directly into the classroom.
Our 2-day focused approach uses live instruction and immediate feedback. You'll be promotion-ready faster—no months of video lessons to work through alone.
Working alongside other learners in small groups, you'll have expert support throughout. You'll complete the course with a small portfolio piece that shows your new skills.
You'll put concepts into practice by working on realistic multi-step user journeys. The exercises throughout the course reflect real content design tasks and challenges.
Learn to use GenAI tools for advanced content design workflows. It's a skill that's increasingly valuable in today's competitive job market.
Understand how to work in product teams using agile methods.
Identify language patterns and user needs from detailed interview transcripts.
Turn research findings into clear recommendations for content decisions.
Create detailed journey maps showing opportunities and pain points across touchpoints.
Develop content that works for multiple user needs.
Share your ideas and rationale with others for feedback.
Create reusable content patterns and components.
Run content tests with realistic scenarios and interpret results.
Improve content based on feedback using structured methods.
Identify metrics for ongoing content measurement.
Present content solutions with business rationale.
Course details
Weave acknowledges the Traditional Custodians of Country throughout Australia and their continuing connection to land, sea and community. We pay our respects to all Aboriginal and Torres Strait Islander peoples, their cultures and their elders past and present.