Articles | Weave Content Strategy and Design

Being, meaning and AI: Why we’re working on ontology models and you should too

McGee Noble

How can you make content ready for AI discoverability and accurate interpretation? Start with an ontological model of real-world meaning.

Sweat the small stuff

Lorien Kaye

We content people often ponder big questions. But sometimes thinking about the small stuff is what helps us to achieve the big stuff.

Why do people like PDFs?

Angus Gordon

Despite all the issues with PDFs, our users and stakeholders still like them, at least for some things. Perhaps we should start asking why.

Be upfront when you can’t meet user needs

Lorien Kaye

As content designers we’re always trying to meet our users’ needs in the best and clearest way possible. That’s the very essence of our job. So what do we do if someone comes to our content with a need we just can’t meet?

Headless CMS: An unbiased introduction for content people

Angus Gordon

Wondering if headless CMS should be on your radar? Find out what it is, the benefits and drawbacks, and whether your organisation should consider it.

Content design and why I’m OK with being boring

Lorien Kaye

Why Scott Kubie’s instruction to ‘leave creativity to your content’ doesn’t sit right with me.

There will be mess: Don't quarantine design from content

Angus Gordon

If we're serious about design and content intertwining, we have to accept that client discussions about design and content will intertwine too.

Putting the strategy in content strategy

Angus Gordon

As content strategists, it's easy to get caught up in page-level detail. But we need to spend some of our time doing Strategy with a capital "S".

Content strategy vs content marketing: A fight to the death?

Angus Gordon

Have content marketers hijacked content strategy? Should we care?

Content modelling: What, why and how

Angus Gordon

What do content strategists mean when they talk about content modelling? Why is it a good thing, and how do we go about it?

Why aren't all websites accessible?

Angus Gordon

Technology has opened up the world of reading to people with vision impairments. That's why it's so important that we make our websites accessible.

Taking content everywhere

Angus Gordon

How do we make our content adaptable to the ever-increasing number of ways people want to access it? We need to start by thinking about its structure.

Intuitive intranets: The newbie test

Angus Gordon

We all agree (hopefully) that websites should be intuitive. But what do we actually mean?

Content strategy for the rest of us: Tools for smaller websites

Angus Gordon

An annoying ATM feature has made me think about what we do when we make websites, and not saying “yes” to a new feature unless we know our users want it.

A Google ranking factor you may not have heard about

Angus Gordon

In all the frenzy about content and links, one important factor in Google's search algorithm tends to get ignored.

Website admins deserve better

Angus Gordon

People who have to manage and load website content deserve a seamless, non-frustrating experience just as much as their customers.