This 2-day course has been updated based on over a decade's work with global brands and government agencies. We've also used feedback from thousands of students who've completed our training.
You'll learn to design content for digital products and services, including websites and apps. And learn from experienced practitioners and earn a professional certificate. The course is taught online and streamed live from Australia.
Our curriculum now integrates GenAI throughout. You'll learn how to use GenAI tools across the content design process, from research to testing.
This course is for professionals who are new to content design or want to build a solid foundation. You might be a:
You don't need content design experience to take this course.
Your trainers are content designers working on live projects. They bring real-world insights and current industry experience directly into the classroom.
Our 2-day focused approach uses live instruction and immediate feedback. You'll be job-ready faster—no months of video lessons to work through alone.
Working alongside other learners in small groups, you'll have expert support throughout. You'll complete the course with a small portfolio piece that shows your new skills.
You'll put concepts into practice by working on a realistic project. The exercises throughout the course reflect real content design tasks and challenges.
Learn to use GenAI tools in the content design process. It's a skill that's increasingly valuable in today's competitive job market.
Learn how content design and UX writing differ from copywriting.
Discover how content designers collaborate with designers, developers and researchers.
Learn how people process information online, including cognitive load and scanning patterns.
Analyse keyword and phrase data to understand how users naturally speak. Use these insights to choose words that match users' mental models.
Review user interview data to uncover opportunities, pain points and gaps. Use these findings to inform your content priorities.
Transform user problems into actionable content needs.
Create a mobile page, buttons and help text that guide users intuitively.
Create email and SMS confirmations that address user concerns and build confidence.
Apply structured critique techniques used by product teams. Learn to give and receive feedback constructively.
Observe how users interact with your content and gather actionable feedback.
Improve your content using the data you've gathered. Make informed changes that solve real user problems.
Showcase your work and explain your approach.
Weave acknowledges the Traditional Custodians of Country throughout Australia and their continuing connection to land, sea and community. We pay our respects to all Aboriginal and Torres Strait Islander peoples, their cultures and their elders past and present.